Card authentication is a checkout step: measure it apart from abandonment
The bank’s authentication screen is a checkout step, so stop counting it as abandonment Between the moment a shopper presses pay and the moment the order is confirmed, a card payment can pass through a screen your shop did not design. The shopper’s bank...
Foreign EU shoppers: what the rules already decide in your checkout
EU rules already decide part of your checkout for shoppers from other member states In December 2021 PYMNTS published a forecast, produced with the wallet provider Citcon, that cross-border ecommerce would reach $1.2 trillion in 2022, with Europe expected to take...
What a payment provider’s conversion study can and cannot tell your checkout
A payment provider’s conversion study describes its own users, not the payment step on your site PayPal has commissioned Nielsen more than once to measure what accepting PayPal does for a merchant, and the editions PayPal has published report large gains. The UK...
Marketplaces set the checkout your own webshop is measured against
Your checkout is compared with a marketplace checkout the shopper has already completed many times In April 2022, eMarketer forecast that US marketplace ecommerce sales would reach $357.26 billion that year, 34.6% of all online sales. Amazon alone held more than 72%...Other articles
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