6 Ways to Get More Out of Your Order Confirmation Page – Articles – Baymard Institute
Key Takeaways The order confirmation page is too often a dead end for users The confirmation page can be a way to increase user engagement with your brand Cross-sells, newsletter sign-up, account creation, informational resources, apps and other promotions, and...
American Express to pilot biometrics at the online checkout
American Express is to pilot the use of facial and fingerprint recognition for authenticating users at online checkouts. The biometric form factor has been added to the card scheme’s SafeKey 3-D Secure authentication tool. Fingerprint and facial...
Retailers Focusing On Personalization Before Holidays, Report Shows
Proactive efforts around personalization are helping some retailers get a head start on the 2023 … [+] holiday shopping season.getty Ahead of the 2023 holiday shopping season, online retailers are leaning into personalization efforts to deliver relevant,...
Omnichannel commerce: 5 strategies to grow your business in 2023
Consumers are discovering products and making purchases across more platforms than ever, and they expect businesses to meet them there as they do. Providing a seamless sales experience across multiple channels is the new norm, and to stay competitive in 2023,...
