25/06/2026

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Fix the card management leak losing your returning customers

Fix the card management leak losing your returning customers

by Ramon Helwegen | Jun 9, 2026 | Payment provider

The stored card edit flow that quietly kills repeat purchase conversionMost merchants optimise the acquisition funnel obsessively and leave the account management layer almost entirely untouched. That asymmetry has a real cost, and Baymard Institute has now put a name...
Payment orchestration maturity shifts the battle to the checkout layer

Payment orchestration maturity shifts the battle to the checkout layer

by Ramon Helwegen | Aug 21, 2024 | Payment provider

Payment orchestration maturity shifts the battle to the checkout layerInfrastructure is no longer the selling point. Payment orchestration has matured to the point where having a platform is simply the baseline, and merchants who treat it as a strategic achievement...
Payment orchestration and the subscription checkout: what merchants must know

Payment orchestration and the subscription checkout: what merchants must know

by Ramon Helwegen | Mar 5, 2024 | Payment provider

Smarter routing is the subscription checkout’s hidden conversion leverSubscription merchants obsess over sign-up conversion, but the real revenue leak often sits further down the funnel: the recurring charge. Payment orchestration addresses exactly this, and its...
Why one-click UX is the real engine behind BNPL adoption in Europe

Why one-click UX is the real engine behind BNPL adoption in Europe

by Ramon Helwegen | Nov 23, 2021 | Payment provider

One-click checkout as the entry point for BNPL growth in EuropeThe Zip acquisition of Twisto is corporate news, but buried inside it is a more useful signal for online merchants: the single biggest driver of BNPL adoption in Central and Eastern Europe has been a...

Why BNPL at checkout drives bigger baskets and better conversion

by Ramon Helwegen | Sep 26, 2021 | Payment provider

BNPL at checkout is a conversion lever, not just a payment optionThe case for buy now, pay later has never been purely about giving shoppers a way to pay. At its core, BNPL is a checkout conversion tool, and the numbers make that clear. RBC Capital Markets puts the...

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Other articles

  • Smartphone displaying a one-click checkout button on an online store product pageOne-click checkout drives 28.5% more spending, Cornell research finds
    By Ramon Helwegen
    In Conversion
  • Online merchant checkout screen showing a multi-step payment flow with friction indicators highlightedCheckout friction is rising, and merchants are not keeping up
    By Ramon Helwegen
    In Conversion
  • Online merchant reviewing segmented checkout flows on laptop and mobile device to reduce cart abandonmentYour checkout is not broken, it is wrong for most shoppers
    By Ramon Helwegen
    In Conversion
  • Nearly half of shoppers still drop off after reaching checkout
    By Ramon Helwegen
    In Conversion
  • Why BNPL at checkout drives bigger baskets and better conversion
    By Ramon Helwegen
    In Payment provider

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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