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Recent articles
Mastercard partners with Foloosi to launch Click to Pay in UAE
Mastercard has launched Click to Pay in partnership with payment service provider Foloosi, who has made this payment method available across its full merchant base. Through the partnership, the embedded Click to Pay solution becomes the preferred payment...
4 reasons why consumers abandon online checkout
£32bn lost as a quarter of online purchases end in abandonment. Credit: Shutterstock The study called ‘Battling Basket Abandonment’, conducted on 25 May 2023, demonstrates that millions of shoppers are left frustrated at the online checkout, resulting in one in...
How Businesses Are Using Data to Tailor Experiences
Businesses need finely-tuned personalisation approaches that furnish highly personalised buying experiences Since checkout is the final leg of purchase, brands should aim to make it as smooth as possible by removing all points of friction Fast checkout is one...