A voice bot that advises shoppers is a sales channel, not support

A voice agent that recommends beard oil is a sales channel wearing a support badge Ten employees, no live phone line, and a working voice agent assembled in roughly a day. That is the setup behind Beardbrand's experiment, and the interesting part...

Peak sales expose the checkout problems you carry all year

Peak traffic does not create checkout problems, it multiplies the ones already there Baymard Institute's list of ten UX practices for Cyber Monday, written by research lead Edward Scott and last updated in September 2025, reads like a sales-season...

Winkelen zonder kassa: het betaalmoment verdwijnt niet, het verhuist

Een winkel zonder kassa schrapt de kassa, niet het moment waarop je klant wil zien wat hij betaalt In april 2023 vroeg Twinkle zich af of de supermarkt van de toekomst kassaloos is. Het artikel zette de proeven in Nederland en België op een rij:...

Marketplaces set the checkout your own webshop is measured against

Your checkout is compared with a marketplace checkout the shopper has already completed many times In April 2022, eMarketer forecast that US marketplace ecommerce sales would reach $357.26 billion that year, 34.6% of all online sales. Amazon alone...

One-click pay later meets the EU credit rules at the first purchase

The new EU credit rules move the pay-later credit check into the first purchase In November 2021, when the Australian BNPL company Zip finalised its acquisition of Twisto for 89 million euros, the Prague-based firm's founder and chief executive...

Categories

Payment provider

conversion

client experience

unified checkout

technology