Cart recovery still fails most merchants because fixed sequences cannot read shopper intentAround 70% of shopping carts are abandoned before purchase, a figure that has stubbornly refused to budge despite three decades of ecommerce. The real...

Three shifts in shopper behaviour that should prompt a checkout and funnel reviewBaymard Institute has published its 2026 Quantitative UX Insights, drawing on a survey of 1,083 US online shoppers. The report covers the full ecommerce journey from...

Baymard's Cyber Monday research reveals UX gaps that cost merchants sales every dayBaymard Institute has published a set of ten research-backed UX best practices aimed at peak sales periods like Cyber Monday, drawn from large-scale usability...

Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doenEr is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents...

Mobile checkout and UX mediocrity is the industry norm, not the exceptionBaymard Institute's latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a "good"...