Websites optimaliseren voor mens én AI-agent tegelijk
Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doenEr is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents over je...
Mobile UX on most webshops is still mediocre, Baymard finds
Mobile checkout and UX mediocrity is the industry norm, not the exceptionBaymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good”...
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversionWhen one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built...
Measure your checkout as a growth loop, not a failure report
Why abandonment rates alone are a dangerously incomplete checkout metricMost checkout dashboards are built around loss. Abandonment rate, failed transactions, drop-off by step. These are valid signals, but they only capture the sessions that visibly broke. The far...
One bad checkout moment is enough to lose a customer forever
Checkout failure is a permanent exit, not a recoverable bounceSCAYLE’s large-scale shopper research lands a number that every merchant should pin above their dashboard: eight out of ten shoppers who had a negative brand experience did not come back. That...Other articles
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