ABOUT US

About Betaaloptimaal

Betaaloptimaal.nl is an initiative of EcomStream BV (www.ecomstream.eu).

The website is intended as a source of information for those interested in the domain of “conversion” and “fast checkout”. A lot of innovation is expected to take place in the coming years. Up-to-date information can be of added value for (omni) retailers, providers or to other industry experts. Betaaloptimaal.nl contributes to this knowledge.

The site publishes the latest news from relevant news sources. No advertisements are placed.

There are several categories from which the “conversion” and “fast checkout” topics are discussed. The articles are published in Dutch and in English.

Betaaloptimaal.nl also offers readers the opportunity to post relevant content. If you are interested in this, please contact us via the contact page.

Recent articles

4 reasons why consumers abandon online checkout

4 reasons why consumers abandon online checkout

£32bn lost as a quarter of online purchases end in abandonment. Credit: Shutterstock The study called ‘Battling Basket Abandonment’, conducted on 25 May 2023, demonstrates that millions of shoppers are left frustrated at the online checkout, resulting in one in...

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How Businesses Are Using Data to Tailor Experiences

How Businesses Are Using Data to Tailor Experiences

Businesses need finely-tuned personalisation approaches that furnish highly personalised buying experiences Since checkout is the final leg of purchase, brands should aim to make it as smooth as possible by removing all points of friction  Fast checkout is one...

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