Why 55% of shoppers abandon when their payment method is missing
Closing the gap between consumer payment expectations and retailer realityMore than half of consumers will walk away from a purchase simply because their preferred payment method is not available. That single statistic, drawn from Adyen’s retail research, should...
Half of shoppers say checkout is where retailers fail them most
Checkout friction is still the single biggest conversion killer in European retailA benchmark study covering actual shopping transactions across five European countries, including the Netherlands, has produced a number that every online merchant should pin to their...
Why checkout experience is the conversion lever retailers underestimate
Checkout optimisation is no longer optional for growing retailersConversion uplift figures tend to get thrown around loosely in e-commerce, but research tied to real transaction data carries more weight. A study run in partnership between Shopify and BCG puts hard...
Why slow checkout load times are silently killing your conversion
Checkout latency is a conversion leak most merchants ignorePage speed at checkout is not a technical nicety. It is a direct revenue lever, and the numbers are unambiguous. A one-second delay can suppress conversions by around 7%. Amazon’s internal data suggests...
Your checkout is not broken, it is wrong for most shoppers
Checkout personalisation is the missing lever most merchants ignoreA 70% cart abandonment rate is one of ecommerce’s most-cited statistics, and it has spawned an entire industry of quick fixes: one-click buttons, wallet integrations, progress bars, guest...Other articles
Thirteen ways merchants can reduce checkout friction for every customerIn Online checkout- Designing a payment selector that does not kill conversionIn Online checkout
One-click checkout drives 28.5% more spending, Cornell research findsIn Conversion- Why frictionless checkout demands a rethink of payment infrastructureIn Online checkout
- SCA friction is costing merchants revenue: own your dataIn Conversion