10/06/2026

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The abandonment epidemic is real

The abandonment epidemic is real

by Ramon Helwegen | Jun 2, 2025 | Client experience, Conversion

The Abandonment Epidemic: 81% of Shoppers Turn Their Backs on Brands The symptoms are unmistakable: plummeting retention rates, spiking customer churn, and brand loyalty flatlining across the US. The recent survey What’s Killing Conversions for Enterprise Retailers?...
UK shoppers often abandon baskets due to poor online checkout

UK shoppers often abandon baskets due to poor online checkout

by Ramon Helwegen | Mar 25, 2025 | Client experience, Conversion, Online checkout

payabl. has released a survey, questioning customers from the UK, Germany, and the Netherlands in regards to the importance of the online purchasing experience. According to the findings based on the observations of customers across the UK, Germany, and the...
4 Ways to Improve the Post-Checkout UX – Baymard

4 Ways to Improve the Post-Checkout UX – Baymard

by Ramon Helwegen | Mar 25, 2025 | Client experience, Conversion

Key Takeaways Sites often bungle their chance to retain users as they check out This can lead to missed additional purchases and users who never return This article offers 4 proven ways to retain users in the areas of account creation UX and user-created product...
Payment Orchestration Platforms Now Must Figure Ways to Set Themselves Apart, a Report Warns – Digital Transactions

Payment Orchestration Platforms Now Must Figure Ways to Set Themselves Apart, a Report Warns – Digital Transactions

by Ramon Helwegen | Aug 21, 2024 | Conversion

As competition among payment orchestrators heats up, providers looking to separate themselves from the pack find themselves under pressure to offer points of differentiation, according to Datos Insights’ “Payment Orchestration Vendor Evaluation” report, released...
Streamline Your Guest Checkout Experience Now to Drive Holiday Sales

Streamline Your Guest Checkout Experience Now to Drive Holiday Sales

by Ramon Helwegen | Aug 15, 2024 | Client experience, Conversion

While shopping online for your son’s holiday gift, you stumble across a cashmere scarf from an unfamiliar retailer. You’re checking out as a new customer, and the site requests your contact, shipping, billing, and payment information. You don’t have your credit card...
How embedded payments are changing the way we pay

How embedded payments are changing the way we pay

by Ramon Helwegen | Aug 15, 2024 | Conversion

There was a time when ride-share company Uber’s almost imperceptible app-based payments system was an outlier. Uber’s payments process was one of the earliest forms of embedded payments, a concept that entails the streamlining of a checkout process so consumers...
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Betaaloptimaal.nl is curated by Ramon Helwegen, founder of EcomStream. Independent insights on payments, conversion, and checkout, selected for payment professionals and merchants.

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