25/06/2026

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Why abandoned carts need a UX fix, not more retargeting emails

Why abandoned carts need a UX fix, not more retargeting emails

by Ramon Helwegen | Nov 26, 2021 | Conversion

Solving cart abandonment at the browser level, not the inboxCart abandonment rates consistently hover around 70 percent across ecommerce. The standard merchant response has been to throw retargeting emails and display ads at the problem and hope some shoppers come...
Why local payment methods make or break cross-border checkout

Why local payment methods make or break cross-border checkout

by Ramon Helwegen | Nov 25, 2021 | Online checkout

Why local payment methods make or break cross-border checkoutFor Dutch and Belgian merchants eyeing growth beyond their home markets, the checkout page is where cross-border ambition either converts or collapses. Offering only card payments to a Brazilian, South...
Why local payment methods make or break cross-border conversion

Why local payment methods make or break cross-border conversion

by Ramon Helwegen | Nov 24, 2021 | Conversion

Why local payment methods make or break cross-border conversionCross-border ecommerce is not simply a logistics challenge. It is fundamentally a checkout challenge. Merchants who crack international markets do so not by offering the cheapest shipping or the widest...
Why false declines and shipping friction are killing your checkout conversion

Why false declines and shipping friction are killing your checkout conversion

by Ramon Helwegen | Nov 16, 2021 | Conversion

False declines and shipping friction: the two checkout killers merchants underestimateCart abandonment is one of the most studied problems in ecommerce, yet many merchants are still tackling only the visible part of the problem. Shipping cost is the obvious culprit:...
What cart abandonment data really tells you about checkout friction

What cart abandonment data really tells you about checkout friction

by Ramon Helwegen | Nov 15, 2021 | Conversion

Shipping surprises and price doubt are killing your checkout before it startsCart abandonment is rarely a checkout problem. It is almost always an information problem that reaches its crisis point at checkout. PYMNTS research covering over 2,100 U.S. consumers found...
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  • Online checkout screen showing multiple payment method options including digital wallet and BNPL on a smartphoneWhy 55% of shoppers abandon when their payment method is missing
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  • International online shopper completing a simple, mobile-friendly cross-border checkout on a smartphoneWhy cross-border sales demand ruthlessly simple checkout UX
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  • Customer struggling to enter credit card number on a poorly designed checkout form on mobileWhy your credit card form is still killing conversions
    By Ramon Helwegen
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  • Smartphone checkout screen showing biometric authentication prompt during online payment flowDelegated authentication: fix the friction before it kills the cart
    By Ramon Helwegen
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  • Online shopper abandoning cart due to limited delivery options at checkout, conversion drop-off illustrationFour checkout friction points that cost merchants billions
    By Ramon Helwegen
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Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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