25/06/2026

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Checkout friction is rising, and merchants are not keeping up

Checkout friction is rising, and merchants are not keeping up

by Ramon Helwegen | Oct 25, 2021 | Conversion

Rising checkout friction is a warning sign merchants cannot afford to ignoreA large-scale benchmarking study of over 500 U.S. merchants reveals something uncomfortable: checkout friction has increased, not decreased, over the course of 2021. The PYMNTS Checkout...
Missing checkout features are costing merchants customers

Missing checkout features are costing merchants customers

by Ramon Helwegen | Oct 20, 2021 | Conversion

Checkout feature gaps are a direct conversion threat, not an edge caseNew research from PYMNTS puts a hard number on a problem most merchants already sense but rarely quantify: 60% of consumers will switch to a competing merchant if they cannot pay with their...
Why BNPL drives bigger baskets and stronger conversion

Why BNPL drives bigger baskets and stronger conversion

by Ramon Helwegen | Sep 26, 2021 | Conversion

BNPL at checkout is a conversion tool, not just a payment optionMerchants who treat buy now, pay later purely as a financing product are missing the point. The data in this piece makes the conversion case clearly: RBC Capital Markets estimates BNPL integration lifts...

Why BNPL at checkout drives bigger baskets and better conversion

by Ramon Helwegen | Sep 26, 2021 | Payment provider

BNPL at checkout is a conversion lever, not just a payment optionThe case for buy now, pay later has never been purely about giving shoppers a way to pay. At its core, BNPL is a checkout conversion tool, and the numbers make that clear. RBC Capital Markets puts the...
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  • Online merchant reviewing checkout funnel analytics on laptop to improve conversion ratesWhy checkout experience is the conversion lever retailers underestimate
    By Ramon Helwegen
    In Conversion
  • Abstract diagram of payment orchestration routing across multiple checkout methods and processorsPayment orchestration maturity shifts the battle to the checkout layer
    By Ramon Helwegen
    In Payment provider
  • Online checkout screen showing buy now pay later instalment options at payment stepWhy BNPL drives bigger baskets and stronger conversion
    By Ramon Helwegen
    In Conversion
  • Abstract diagram showing intelligent payment routing paths across multiple gateways for subscription merchantsPayment orchestration and the subscription checkout: what merchants must know
    By Ramon Helwegen
    In Payment provider
  • Customer struggling to enter credit card number on a poorly designed checkout form on mobileWhy your credit card form is still killing conversions
    By Ramon Helwegen
    In Online checkout

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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