Your checkout can get harder to complete without anyone changing it
A checkout can get harder to complete without anyone changing the checkout Checkout friction is usually treated as a design problem: too many fields, a hidden guest option, a slow page. A benchmark PYMNTS published in October 2021 with the payments company...
The checkout features that answer a shopper’s last doubts before paying
A checkout feature earns its place by answering a doubt before the shopper pays In October 2021 PYMNTS and Checkout.com published the first edition of Removing Friction at the Checkout, a report built on the Checkout Conversion Index that PYMNTS has run since 2016....
Pay later can raise spending, so build the return as carefully as the purchase
Pay later can raise what shoppers spend, and the return decides whether that spending stays an order The case for putting a pay-later option in the checkout is usually made with an uplift percentage. Independent evidence is thinner, and what there is points to a...Other articles
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