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Why guest checkout friction kills your holiday conversionBy Ramon HelwegenIn Online checkout
Why your credit card form is still killing conversionsBy Ramon HelwegenIn Online checkout
Half of shoppers say checkout is where retailers fail them mostBy Ramon HelwegenIn Conversion
Fix the card management leak losing your returning customersBy Ramon HelwegenIn Payment provider
Why local payment methods make or break cross-border checkoutBy Ramon HelwegenIn Online checkout

Websites optimaliseren voor mens én AI-agent tegelijk
by Ramon Helwegen | Jul 24, 2026
Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doen Er is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents over je pagina’s….

Mobile UX on most webshops is still mediocre, Baymard finds
by Ramon Helwegen | Jul 17, 2026
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good”…

Baymard’s 14 years of checkout usability research unpacked
by Ramon Helwegen | Jul 15, 2026
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it…

The EAA is enforceable: what your checkout must fix now
by Ramon Helwegen | Jul 10, 2026
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
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White-label installment plans: the checkout conversion case merchants are missingBy Ramon HelwegenIn Online checkout
Half of shoppers still abandon after reaching checkoutBy Ramon HelwegenIn Conversion
Baymard’s 14 years of checkout usability research unpackedBy Ramon HelwegenIn Online checkout
Payment choice at checkout is now a loyalty leverBy Ramon HelwegenIn Client experience
Delegated authentication: fix the friction before it kills the cartBy Ramon HelwegenIn Online checkout
