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When the checkout disappears: the case for embedded paymentsIn Technology
Why false declines and shipping friction are killing your checkout conversionIn Conversion
Frictionless checkout starts with identity, not speedIn POS checkout
Checkout as brand experience: what merchants keep getting wrongIn Client experience
Why cross-border sales demand ruthlessly simple checkout UXIn Online checkout
Mobile UX on most webshops is still mediocre, Baymard finds
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good” overall mobile UX…
Baymard’s 14 years of checkout usability research unpacked
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it…
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversion When one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built…
Other articles
- Why guest checkout friction kills your holiday conversionIn Online checkout
- How SSENSE cut checkout time by 70% and what it means for youIn Online checkout
- Half of shoppers still abandon after reaching checkoutIn Conversion
- Checkout friction is rising, and merchants are not keeping upIn Conversion
- Frictionless checkout: why the holidays expose every weak spot in your flowIn Online checkout