Blog Both Sidebar
Other articles
What shoppers actually want at checkout to stay loyalIn Conversion- Why checkout experience is the conversion lever retailers underestimateIn Conversion
- One bad checkout moment is enough to lose a customer foreverIn Conversion
Why one-click UX is the real engine behind BNPL adoption in EuropeIn Payment provider
Thirteen ways merchants can reduce checkout friction for every customerIn Online checkout
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversion When one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built…
Fix the card management leak losing your returning customers
The stored card edit flow that quietly kills repeat purchase conversion Most merchants optimise the acquisition funnel obsessively and leave the account management layer almost entirely untouched. That asymmetry has a real cost, and Baymard Institute has now put a…
Measure your checkout as a growth loop, not a failure report
Why abandonment rates alone are a dangerously incomplete checkout metric Most checkout dashboards are built around loss. Abandonment rate, failed transactions, drop-off by step. These are valid signals, but they only capture the sessions that visibly broke. The far…
Other articles
- Checkout friction is rising, and merchants are not keeping upIn Conversion
Turn the checkout moment into a loyalty engineIn Client experience- Why guest checkout friction kills your holiday conversionIn Online checkout
- Four checkout friction points that cost merchants billionsIn Conversion
- Why abandoned carts need a UX fix, not more retargeting emailsIn Conversion