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SCA friction is costing merchants revenue: own your dataIn Conversion- Missing checkout features are costing merchants customersIn Conversion
- Buy buttons: how one-tap checkout cuts abandonmentIn Conversion
Why guest checkout friction kills your holiday conversionIn Online checkout- Designing a payment selector that does not kill conversionIn Online checkout
Mobile UX on most webshops is still mediocre, Baymard finds
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good” overall mobile UX…
Baymard’s 14 years of checkout usability research unpacked
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it…
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversion When one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built…
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- Measure your checkout as a growth loop, not a failure reportIn Conversion
Payment choice at checkout is now a loyalty leverIn Client experience- One-click checkout drives 28.5% more spending, Cornell research findsIn Conversion
When the checkout disappears: the case for embedded paymentsIn Technology- What cart abandonment data really tells you about checkout frictionIn Conversion