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Checkout friction is rising, and merchants are not keeping upIn Conversion
Cashierless supermarkets: how far along is frictionless POS checkout?In POS checkout- Buy buttons: how one-tap checkout cuts abandonmentIn Conversion
Stop asking for account creation before the confirmation pageIn Online checkout- Why false declines and shipping friction are killing your checkout conversionIn Conversion
Websites optimaliseren voor mens én AI-agent tegelijk
Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doen Er is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents over je pagina’s….
Mobile UX on most webshops is still mediocre, Baymard finds
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good”…
Baymard’s 14 years of checkout usability research unpacked
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it…
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
Other articles
- Why shoppers abandon carts and what checkout changes actually fix itIn Conversion
Payment choice at checkout is now a loyalty leverIn Client experience- Five practical ways to cut friction from your checkout flowIn Online checkout
- Why false declines and shipping friction are killing your checkout conversionIn Conversion
- Checkout as brand experience: what merchants keep getting wrongIn Client experience