What shoppers actually want at checkout to stay loyal
What shoppers actually want at checkout to stay loyalData from a large-scale simulation of 510 merchants and a survey of over 2,000 US consumers puts hard numbers behind what checkout optimisers have long suspected: convenience features and payment method choice are...
Checkout friction is rising, and merchants are not keeping up
Rising checkout friction is a warning sign merchants cannot afford to ignoreA large-scale benchmarking study of over 500 U.S. merchants reveals something uncomfortable: checkout friction has increased, not decreased, over the course of 2021. The PYMNTS Checkout...
Missing checkout features are costing merchants customers
Checkout feature gaps are a direct conversion threat, not an edge caseNew research from PYMNTS puts a hard number on a problem most merchants already sense but rarely quantify: 60% of consumers will switch to a competing merchant if they cannot pay with their...
Payment choice at checkout is now a loyalty lever
Payment choice at checkout is now a loyalty leverMerchants who treat payment method selection as a back-office afterthought are handing customers a reason to leave. Research from PYMNTS, based on a simulation across 510 leading merchants and a consumer panel of more...Other articles
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