The checkout features that answer a shopper’s last doubts before paying
A checkout feature earns its place by answering a doubt before the shopper pays In October 2021 PYMNTS and Checkout.com published the first edition of Removing Friction at the Checkout, a report built on the Checkout Conversion Index that PYMNTS has run since 2016....
Payment choice holds the customers for whom the method decides
Payment choice holds the customers for whom the method decides, so find them first The study PYMNTS published with Checkout.com in October 2021, built on its Checkout Conversion Index, carried the headline that 60% of consumers would move to a different merchant when...
Pay later can raise spending, so build the return as carefully as the purchase
Pay later can raise what shoppers spend, and the return decides whether that spending stays an order The case for putting a pay-later option in the checkout is usually made with an uplift percentage. Independent evidence is thinner, and what there is points to a...Other articles
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