Payment confirmation is where checkout friction stops some shoppers altogether
Every confirmation step added to a payment needs a way through for the shoppers who struggle with it In January 2022 the Forbes Technology Council published thirteen ideas from its members on improving digital payments. It is an expert panel, not research, and most...
A card form should look like the card in the shopper’s hand
A card form works when every field looks like the card in the shopper’s hand Paying by card is the only part of the checkout that is a transcription task. The shopper holds a plastic card in one hand and the phone in the other, and copies a number and a date...
The button under your payment selector matters more than its layout
The layout of your payment selector rarely loses the order, the button underneath it often does Teams that redesign the payment step tend to spend their time on the selector itself: radio buttons or tabs, logos in a grid or a list, cards first or last. Baymard...
When the bank’s screen disappears, the shopper still has to recognise who is asking
When the bank’s screen disappears, the shopper has to recognise what replaces it A card payment can stop for a check by the shopper’s bank. EMVCo, which manages the 3-D Secure specification, describes how that works: many payments go through without...Other articles
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