25/06/2026

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Designing a payment selector that does not kill conversion

Designing a payment selector that does not kill conversion

by Ramon Helwegen | Jan 3, 2022 | Online checkout

Why your payment selector UI is quietly killing conversionsMost merchants know that offering multiple payment methods reduces abandonment. Fewer realise that the way those options are presented can be just as damaging as not offering them at all. Baymard...
Delegated authentication: fix the friction before it kills the cart

Delegated authentication: fix the friction before it kills the cart

by Ramon Helwegen | Dec 27, 2021 | Online checkout

Delegated authentication as the answer to SCA-driven checkout drop-offStrong customer authentication was introduced to reduce fraud, but for many merchants it has simply moved the problem. Instead of losing customers to fraudulent chargebacks, they are losing them at...
Why local payment methods make or break cross-border checkout

Why local payment methods make or break cross-border checkout

by Ramon Helwegen | Nov 25, 2021 | Online checkout

Why local payment methods make or break cross-border checkoutFor Dutch and Belgian merchants eyeing growth beyond their home markets, the checkout page is where cross-border ambition either converts or collapses. Offering only card payments to a Brazilian, South...
Why local payment methods make or break cross-border conversion

Why local payment methods make or break cross-border conversion

by Ramon Helwegen | Nov 24, 2021 | Conversion

Why local payment methods make or break cross-border conversionCross-border ecommerce is not simply a logistics challenge. It is fundamentally a checkout challenge. Merchants who crack international markets do so not by offering the cheapest shipping or the widest...
Why one-click UX is the real engine behind BNPL adoption in Europe

Why one-click UX is the real engine behind BNPL adoption in Europe

by Ramon Helwegen | Nov 23, 2021 | Payment provider

One-click checkout as the entry point for BNPL growth in EuropeThe Zip acquisition of Twisto is corporate news, but buried inside it is a more useful signal for online merchants: the single biggest driver of BNPL adoption in Central and Eastern Europe has been a...
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  • Online merchant reviewing mobile checkout flow with digital wallet and BNPL payment options on screenWhy frictionless checkout demands a rethink of payment infrastructure
    By Ramon Helwegen
    In Online checkout
  • Smartphone displaying a seamless one-click checkout screen in a Dutch online shop, illustrating fast checkout UXFast checkout is reshaping how Dutch shoppers pay
    By Ramon Helwegen
    In Online checkout
  • Online checkout screen showing multiple payment method logos including PayPal, illustrating payment choice impact on conversionHow offering the right payment method lifts conversion and loyalty
    By Ramon Helwegen
    In Conversion
  • Online shopper waiting for a slow checkout page to load on a laptop, illustrating checkout latency impactWhy slow checkout load times are silently killing your conversion
    By Ramon Helwegen
    In Conversion
  • Online shopper completing a checkout on a laptop, with payment options and trust signals visible on screenWhat shoppers actually want at checkout to stay loyal
    By Ramon Helwegen
    In Conversion

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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