Card authentication is a checkout step: measure it apart from abandonment
The bank’s authentication screen is a checkout step, so stop counting it as abandonment Between the moment a shopper presses pay and the moment the order is confirmed, a card payment can pass through a screen your shop did not design. The shopper’s bank...
Afrekenen in TikTok Shop: wat je klant in de app ziet en wat daarna bij jou terechtkomt
Met TikTok Shop rekent je klant af in de app, maar de vragen na de betaling komen bij jou terecht In mei 2022 publiceerde Coresight Research een samenvatting van zijn jaarlijkse onderzoek onder Amerikaanse consumenten naar winkelen via sociale media. Bijna twee derde...
Foreign EU shoppers: what the rules already decide in your checkout
EU rules already decide part of your checkout for shoppers from other member states In December 2021 PYMNTS published a forecast, produced with the wallet provider Citcon, that cross-border ecommerce would reach $1.2 trillion in 2022, with Europe expected to take...
What a payment provider’s conversion study can and cannot tell your checkout
A payment provider’s conversion study describes its own users, not the payment step on your site PayPal has commissioned Nielsen more than once to measure what accepting PayPal does for a merchant, and the editions PayPal has published report large gains. The UK...Other articles
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