Measure your checkout as a growth loop, not a failure report
Checkout earns its keep on the second order, not only the first Most checkout reporting is a record of losses: abandoned baskets, failed payments, the step where shoppers drop out. A PYMNTS Intelligence tracker produced with PayPal and published in May 2026 argues...
Stop asking for account creation before the confirmation page
The best reason to create an account is the order the shopper just paid for Once the payment has gone through, the shopper’s next question is simple: when will it arrive? Everything a webshop does after the order button either answers that question or gets in...
Guest checkout is how many loyal customers prefer to buy
Guest checkout is a preference your regular customers share, so build it as the main route Guest checkout is usually treated as the route for strangers: the first-time visitor, the gift buyer, the shopper who will never return. Survey data from Capterra points...
Show instalment options before the payment step, not on it
Instalment options shown only on the payment step come too late to change the purchase Most webshops that let shoppers spread a payment show that option in one place: the list of payment methods at the end of the checkout. By then the product, the size and the basket...Other articles
Card authentication is a checkout step: measure it apart from abandonmentIn Conversion
Every payment link you send is a checkout, so build it like oneIn Conversion
When the bank’s screen disappears, the shopper still has to recognise who is askingIn Online checkout
Your checkout can get harder to complete without anyone changing itIn Conversion
On mobile, buyers check their order more often before they payIn Conversion