Baymard 2026: drie verschuivingen die je checkout raken
Retourneren daalt al drie jaar, en dat verandert wat je in de checkout moet beloven Baymard Institute publiceerde zijn Quantitative UX Insights 2026, gebaseerd op een enquête onder 1.083 Amerikaanse online shoppers. Het meeste gedrag ligt jaar op jaar behoorlijk vast....
Cart recovery in 2026: fixing the sequences that cost you sales
A recovery email cannot repair what the checkout broke, so start with the step the shopper left on Roughly seven in ten online carts never become an order. Baymard Institute puts the documented average at 70.22%, calculated across 50 studies. A common answer to that...
Peak sales expose the checkout problems you carry all year
Peak traffic does not create checkout problems, it multiplies the ones already there Baymard Institute’s list of ten UX practices for Cyber Monday, written by research lead Edward Scott and last updated in September 2025, reads like a sales-season checklist....
Baymard’s 14 years of checkout usability research unpacked
Most checkout losses are decisions the webshop made, not shoppers changing their minds Roughly seven in ten online carts never become an order. Baymard Institute puts the documented average at 70.22%, calculated across 50 studies, and has tracked the rate for fourteen...Other articles
Stop asking for account creation before the confirmation pageIn Online checkout
A card form should look like the card in the shopper’s handIn Online checkout
The checkout gap: retailers change their payments, shoppers judge what they seeIn Client experience
Payment routing is judged in the payment stepIn Payment provider
Never ask a shopper for the same details twiceIn Conversion