Buy buttons skip your checkout, so decide what the shopper must still see
A buy button is a second checkout, so design it as one A buy button hands the checkout to someone else. When a shopper taps PayPal, Apple Pay or Google Pay in the cart, the wallet’s own sheet takes over the work your forms would normally do: the card, the...
Card authentication is a checkout step: measure it apart from abandonment
The bank’s authentication screen is a checkout step, so stop counting it as abandonment Between the moment a shopper presses pay and the moment the order is confirmed, a card payment can pass through a screen your shop did not design. The shopper’s bank...
Find the checkout step that loses the order before you fix cart abandonment
Before you fix cart abandonment, find the step where the order stops Lists of reasons for cart abandonment look much the same wherever you find them. A Wix blog post on abandoned cart recovery, published in May 2026, has the usual set. At the top are shipping, taxes...
Every payment link you send is a checkout, so build it like one
A payment link is a checkout without the shop around it, and it deserves the same care In an episode of the PaymentsJournal podcast published on 19 April 2022, Ashleigh DePopas, co-founder and head of GoCart, at the time a checkout product from FIS, and Don Apgar of...Other articles
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