SCA friction is costing merchants revenue: own your data
SCA exemption strategy starts with taking back control of your checkout dataStrong Customer Authentication was designed to reduce fraud, but for online merchants it introduced a new conversion problem: authentication drop-off. The friction inserted by 3DS flows,...
Why shoppers abandon carts and what checkout changes actually fix it
Checkout friction is losing you two-thirds of your filled cartsThe statistic is brutal but well-established: roughly two in three online shopping carts are abandoned before purchase. Heading into peak season, that number deserves serious attention. The causes are not...
Why 1 in 4 shoppers abandon at checkout and how to fix it
Friction at checkout is a conversion killer merchants can no longer afford to ignoreOne in four consumers will abandon a purchase the moment they encounter friction at checkout. That single statistic should sit uncomfortably with every online merchant still running a...
Nearly half of shoppers still drop off after reaching checkout
Checkout abandonment is the conversion leak most merchants are ignoringCart abandonment gets all the attention, but a new benchmark from Bold Commerce reveals the problem does not stop once a shopper clicks through to checkout. Almost half of all shoppers who initiate...Other articles
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