Payment confirmation is where checkout friction stops some shoppers altogether
Every confirmation step added to a payment needs a way through for the shoppers who struggle with it In January 2022 the Forbes Technology Council published thirteen ideas from its members on improving digital payments. It is an expert panel, not research, and most...
Measure your checkout in fields, not screens
Merging checkout screens rarely shortens a checkout, because the shopper still has to face every field When a checkout feels slow, the usual reflex is to cut screens: put delivery and payment on one page, switch to a one-page layout, show a progress bar with fewer...
A card form should look like the card in the shopper’s hand
A card form works when every field looks like the card in the shopper’s hand Paying by card is the only part of the checkout that is a transcription task. The shopper holds a plastic card in one hand and the phone in the other, and copies a number and a date...
Local payment methods abroad: build the payment list for the payer, not the parcel
A local payment method follows the shopper’s bank, not the delivery address In November 2021 PYMNTS published a Deep Dive arguing that local payment methods would carry the next phase of cross-border ecommerce. It counted more than 450 local methods in use...Other articles
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