Holiday checkout: a mistyped card number should not cost the order
A mistyped card number costs more orders than the typing itself, and a holiday peak raises that cost In November 2023, a few weeks before the holiday season, Retail Customer Experience published a piece by Matt Miller, vice president of product at Paze, a digital...
Ninety seconds: what the Shopify and BCG study says about checkout time
The most useful figure in the Shopify and BCG study is a time, not an uplift In August 2023 Retail Dive ran a sponsored article from Shopify on what makes a checkout convert. It rests on a study Shopify carried out with Boston Consulting Group, published by BCG in...
A tailored checkout is only better if revenue per started checkout goes up
A checkout that differs per shopper is only better if revenue per started checkout goes up Most checkout work is judged on one number: the share of shoppers who start the checkout and complete the order. That works as long as everyone gets the same checkout. Once the...
One-click checkout made adopters order more often, Cornell study finds
A shorter repeat checkout shows its value in how often customers come back, not in this week’s conversion rate A faster checkout is usually judged on one number: the share of started checkouts that end in an order. For a returning customer that number says...Other articles
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