Why checkout experience is the conversion lever retailers underestimate
Checkout optimisation is no longer optional for growing retailersConversion uplift figures tend to get thrown around loosely in e-commerce, but research tied to real transaction data carries more weight. A study run in partnership between Shopify and BCG puts hard...
Your checkout is not broken, it is wrong for most shoppers
Checkout personalisation is the missing lever most merchants ignoreA 70% cart abandonment rate is one of ecommerce’s most-cited statistics, and it has spawned an entire industry of quick fixes: one-click buttons, wallet integrations, progress bars, guest...
One-click checkout drives 28.5% more spending, Cornell research finds
Frictionless checkout is not just convenient, it is a revenue multiplierA new peer-reviewed study from Cornell University puts hard numbers on something checkout practitioners have long suspected: removing payment friction does not merely preserve sales, it actively...
Guest checkout visibility: nearly half of sites are hiding it in plain sight
Guest checkout prominence is a conversion lever most merchants are mishandlingBaymard Institute’s latest benchmark finding should concern any merchant running a checkout with an account-creation step: 47% of sites that offer guest checkout fail to make it...Other articles
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