checkout optimization Archives - Page 2 of 6

A lost cart costs one order, a lost customer costs the next ones

by Ramon Helwegen | Jun 2, 2025 | Conversion

A lost cart costs one order, a lost customer costs every order after it Checkout teams measure abandonment per session: a shopper fills a cart, does not pay, and the dashboard counts one lost order. A shopper survey by SCAYLE, the commerce platform, asks a different...

Payment routing is judged in the payment step

by Ramon Helwegen | Aug 21, 2024 | Payment provider

Payment routing is judged in the payment step, where the shopper only sees whether it worked In August 2024 Digital Transactions reported on a vendor evaluation by the research firm Datos Insights, which concluded that payment orchestration platforms now have to work...

Recognising a shopper early only helps where it saves them a question

by Ramon Helwegen | Jul 29, 2024 | Online checkout

Recognising a shopper early pays off only when it removes a question they would otherwise have to answer The idea that check-in will replace checkout is not new. The vice president of Amazon Payments put it to a Shoptalk panel in May 2016, pointing to Uber, where the...

Paying how they want: what Adyen’s retail research means for your payment step

by Ramon Helwegen | Jun 6, 2024 | Conversion

Shoppers leave when the payment step does not match how they pay, not only when a logo is missing The headline figure in Adyen’s Retail Report 2024 is that 55% of consumers will abandon a purchase if they cannot pay how they want. The research behind it is...

Never ask a shopper for the same details twice

by Ramon Helwegen | Mar 7, 2024 | Conversion

Shoppers rank checkout first, and the fix that matters most is never asking for the same details twice In March 2024 Manhattan Associates published its first Unified Commerce Benchmark for specialty retail in Europe. The research firm Incisiv assessed 50 retailers in...