10/11/2026

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Automatisch vertalen wint geen vertrouwen in je checkout

Automatisch vertalen wint geen vertrouwen in je checkout

by Ramon Helwegen | Sep 9, 2026 | Conversion

Automatisch vertalen levert een begrijpelijke checkout op, geen vertrouwde Veertig procent van de shoppers zegt niet te kopen op een website in een vreemde taal. Dat cijfer komt uit een onderzoek dat CSA Research in 2021 deed onder 9.909 consumenten in 33 landen, en...
Mobile UX on most webshops is still mediocre, Baymard finds

Mobile UX on most webshops is still mediocre, Baymard finds

by Ramon Helwegen | Jul 17, 2026 | Conversion

A mobile shop that keeps pace with its competitors is still a mediocre shop Baymard Institute has benchmarked the full mobile experience of 138 of the largest US and European ecommerce sites, and not one of them earns an overall rating of good. Almost every site ends...
Baymard’s 14 years of checkout usability research unpacked

Baymard’s 14 years of checkout usability research unpacked

by Ramon Helwegen | Jul 15, 2026 | Online checkout

Most checkout losses are decisions the webshop made, not shoppers changing their minds Roughly seven in ten online carts never become an order. Baymard Institute puts the documented average at 70.22%, calculated across 50 studies, and has tracked the rate for fourteen...
De EAA geldt: wat je checkout nu moet oplossen

De EAA geldt: wat je checkout nu moet oplossen

by Ramon Helwegen | Jul 10, 2026 | Online checkout

Een checkout die alleen met een muis werkt, voldoet sinds juni 2025 niet meer aan de wet Sinds 28 juni 2025 moet een webshop die aan consumenten verkoopt bruikbaar zijn voor mensen met een beperking. De verplichting komt uit Richtlijn (EU) 2019/882, de European...
Fraud checks belong on account changes, not on every payment

Fraud checks belong on account changes, not on every payment

by Ramon Helwegen | May 11, 2026 | Online checkout

Fraud friction belongs on the moments an account changes hands, not on every payment A fraud report can improve while the checkout gets worse for the people who actually want to buy. Sift’s figures from its global network show the payment fraud attack rate...
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  • Guest checkout is a preference your regular customers share, so build it as the main routeGuest checkout is how many loyal customers prefer to buy
    By Ramon Helwegen
    In Online checkout
  • Checkout earns its keep on the second order, not only the firstMeasure your checkout as a growth loop, not a failure report
    By Ramon Helwegen
    In Conversion
  • A lost cart costs one order, a lost customer costs every order after itA lost cart costs one order, a lost customer costs the next ones
    By Ramon Helwegen
    In Conversion
  • Recognising a shopper early pays off only when it removes a question they would otherwise have to answerRecognising a shopper early only helps where it saves them a question
    By Ramon Helwegen
    In Online checkout
  • The layout of your payment selector rarely loses the order, the button underneath it often doesThe button under your payment selector matters more than its layout
    By Ramon Helwegen
    In Online checkout

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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