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Cart abandonment in Dutch webshops: what the data actually showsBy Ramon HelwegenIn Conversion
Why slow checkout load times are silently killing your conversionBy Ramon HelwegenIn Conversion
Fix the card management leak losing your returning customersBy Ramon HelwegenIn Payment provider
SCA friction is costing merchants revenue: own your dataBy Ramon HelwegenIn Conversion
What cart abandonment data really tells you about checkout frictionBy Ramon HelwegenIn Conversion

Fix the card management leak losing your returning customers
by Ramon Helwegen | Jun 9, 2026
The stored card edit flow that quietly kills repeat purchase conversion Most merchants optimise the acquisition funnel obsessively and leave the account management layer almost entirely untouched. That asymmetry has a real cost, and Baymard Institute has now put a…

Measure your checkout as a growth loop, not a failure report
by Ramon Helwegen | May 26, 2026
Why abandonment rates alone are a dangerously incomplete checkout metric Most checkout dashboards are built around loss. Abandonment rate, failed transactions, drop-off by step. These are valid signals, but they only capture the sessions that visibly broke. The far…

When frictionless checkout becomes a fraudster’s fastest route
by Ramon Helwegen | May 11, 2026
Frictionless checkout and the fraud blind spot that conversion teams are missing A 14% fall in fraud attempts recorded alongside a 56% rise in chargebacks is not good news dressed up as bad news. It is a structural shift in where fraud actually happens, and checkout…

One bad checkout moment is enough to lose a customer forever
by Ramon Helwegen | Jun 2, 2025
Checkout failure is a permanent exit, not a recoverable bounce SCAYLE’s large-scale shopper research lands a number that every merchant should pin above their dashboard: eight out of ten shoppers who had a negative brand experience did not come back. That…
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Other articles
What cart abandonment data really tells you about checkout frictionBy Ramon HelwegenIn Conversion
Why 55% of shoppers abandon when their payment method is missingBy Ramon HelwegenIn Conversion
Thirteen ways merchants can reduce checkout friction for every customerBy Ramon HelwegenIn Online checkout
Four checkout friction points that cost merchants billionsBy Ramon HelwegenIn Conversion
Why 1 in 4 shoppers abandon at checkout and how to fix itBy Ramon HelwegenIn Conversion
