Half of shoppers still abandon after reaching checkout
Checkout abandonment is the conversion leak most merchants ignoreCart abandonment gets all the attention, but the data presented here points to a more uncomfortable truth: nearly half of shoppers who actually reach the checkout never complete their purchase. On...
Why clunky checkout flows still haunt online merchants
Checkout friction is not a new problem, but it keeps costing merchants real moneyCart abandonment rates consistently hover around 70 percent across e-commerce sectors, and the root causes are rarely mysterious. Slow forms, forced account creation, session timeouts,...
Why abandoned carts need a UX fix, not more retargeting emails
Solving cart abandonment at the browser level, not the inboxCart abandonment rates consistently hover around 70 percent across ecommerce. The standard merchant response has been to throw retargeting emails and display ads at the problem and hope some shoppers come...
Why false declines and shipping friction are killing your checkout conversion
False declines and shipping friction: the two checkout killers merchants underestimateCart abandonment is one of the most studied problems in ecommerce, yet many merchants are still tackling only the visible part of the problem. Shipping cost is the obvious culprit:...Other articles
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