On mobile, buyers check their order more often before they pay
On a phone, buyers review their order more often, so keep the review screen A checkout redesign usually starts by cutting whatever stands between the shopper and the pay button. The review screen, where the shopper sees the whole order once more before paying, is an...
What a survey of abandonment reasons can and cannot tell you about your checkout
An abandonment survey tells you what to look for, not how often it happens to you Baymard Institute’s cart abandonment page is quoted mostly for its average rate. Further down sits a second set of figures that travels into more slide decks: the reasons US online...
Dutch online buyers report more website trouble than in 2021
Clunky websites have not faded, and Dutch online buyers report more of them now than in 2021 A clumsy order flow is easy to file as a teething problem that time and better software will solve. The figures of the past four years do not support that comfort. Each year...
Your cart is a shortlist, so keep it for the shopper’s return
Your cart is a shortlist the shopper means to come back to, so it has to be there when they return In November 2021 a startup called Carrot launched a browser extension for Chrome on desktop that collected the carts a shopper had left open across different webshops....Other articles
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