Checkout friction is rising, and merchants are not keeping up
Rising checkout friction is a warning sign merchants cannot afford to ignoreA large-scale benchmarking study of over 500 U.S. merchants reveals something uncomfortable: checkout friction has increased, not decreased, over the course of 2021. The PYMNTS Checkout...
Missing checkout features are costing merchants customers
Checkout feature gaps are a direct conversion threat, not an edge caseNew research from PYMNTS puts a hard number on a problem most merchants already sense but rarely quantify: 60% of consumers will switch to a competing merchant if they cannot pay with their...Other articles
Mobile UX on most webshops is still mediocre, Baymard findsIn Conversion
Why BNPL at checkout drives bigger baskets and better conversionIn Payment provider
Fast checkout is reshaping how Dutch shoppers payIn Online checkout- Why your credit card form is still killing conversionsIn Online checkout
- Why 1 in 4 shoppers abandon at checkout and how to fix itIn Conversion