Never ask a shopper for the same details twice
Shoppers rank checkout first, and the fix that matters most is never asking for the same details twice In March 2024 Manhattan Associates published its first Unified Commerce Benchmark for specialty retail in Europe. The research firm Incisiv assessed 50 retailers in...
Checkout speed is measured after the page loads, not before
Checkout speed is decided after the page has loaded, in the time between a tap and the answer on screen Advice on site speed usually starts with load time: how quickly the first screen appears after a click. For a product page that is a fair test. For a checkout it...
Winkelmandje verlaten: Nederlandse shoppers houden je aan de belofte in je checkout
Je klant houdt jou aan de belofte in je checkout, ook als de vervoerder hem breekt Komt een pakket te laat of raakt het zoek, dan wijst een groot deel van je klanten niet naar de vervoerder maar naar jou. Gemiddeld legt 42 procent van de Europese shoppers de schuld...
The delivery step decides more orders than retailers think
Delivery choice is the last product decision in the checkout, and most retailers present it as an afterthought A shopper who reaches the delivery step has chosen the product, but not yet how and when it will arrive. Research by GFS and Retail Economics, reported by...Other articles
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