Baymard 2026: drie verschuivingen die je checkout raken
Retourneren daalt al drie jaar, en dat verandert wat je in de checkout moet beloven Baymard Institute publiceerde zijn Quantitative UX Insights 2026, gebaseerd op een enquête onder 1.083 Amerikaanse online shoppers. Het meeste gedrag ligt jaar op jaar behoorlijk vast....
Cart recovery in 2026: fixing the sequences that cost you sales
A recovery email cannot repair what the checkout broke, so start with the step the shopper left on Roughly seven in ten online carts never become an order. Baymard Institute puts the documented average at 70.22%, calculated across 50 studies. A common answer to that...
Peak sales expose the checkout problems you carry all year
Peak traffic does not create checkout problems, it multiplies the ones already there Baymard Institute’s list of ten UX practices for Cyber Monday, written by research lead Edward Scott and last updated in September 2025, reads like a sales-season checklist....
Measure your checkout as a growth loop, not a failure report
Checkout earns its keep on the second order, not only the first Most checkout reporting is a record of losses: abandoned baskets, failed payments, the step where shoppers drop out. A PYMNTS Intelligence tracker produced with PayPal and published in May 2026 argues...Other articles
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