23/09/2026

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Cashierless supermarkets: how far along is frictionless POS checkout?

Cashierless supermarkets: how far along is frictionless POS checkout?

by Ramon Helwegen | Apr 14, 2023 | Technology

Frictionless POS checkout in retail: innovation under pressureCashierless stores have moved from Silicon Valley showcase to genuine operational question for European supermarket chains. Amazon Go showed what full checkout elimination could look like in 2018, and since...
Fast checkout is reshaping how Dutch shoppers pay

Fast checkout is reshaping how Dutch shoppers pay

by Ramon Helwegen | Mar 23, 2023 | Online checkout

Fast checkout as invisible UX: what Dutch merchants need to understandCheckout is losing its visibility, and that is precisely the point. The clearest signal in Dutch e-commerce right now is that the payment moment is being absorbed into the shopping experience rather...
Frictionless checkout starts with identity, not speed

Frictionless checkout starts with identity, not speed

by Ramon Helwegen | Mar 13, 2023 | Online checkout

Frictionless checkout starts with identity, not speedThe race to instant checkout is not fundamentally a technology race. It is an identity race. That is the most useful takeaway from this discussion with Discover Global Network, and it applies just as directly to...
One-click checkout drives 28.5% more spending, Cornell research finds

One-click checkout drives 28.5% more spending, Cornell research finds

by Ramon Helwegen | Feb 28, 2023 | Conversion

Frictionless checkout is not just convenient, it is a revenue multiplierA new peer-reviewed study from Cornell University puts hard numbers on something checkout practitioners have long suspected: removing payment friction does not merely preserve sales, it actively...
Guest checkout visibility: nearly half of sites are hiding it in plain sight

Guest checkout visibility: nearly half of sites are hiding it in plain sight

by Ramon Helwegen | Jan 17, 2023 | Online checkout

Guest checkout prominence is a conversion lever most merchants are mishandlingBaymard Institute’s latest benchmark finding should concern any merchant running a checkout with an account-creation step: 47% of sites that offer guest checkout fail to make it...
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  • Kruidvat's redesign shows how to modernise without sacrificing conversionKruidvat’s headless rebuild keeps conversion at the core
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  • Checkout friction is quietly destroying customer lifetime valueCheckout abandonment costs Dutch merchants more than one sale
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  • Retourneren daalt al drie jaar, en dat verandert wat je in de checkout moet belovenBaymard 2026: drie verschuivingen die je checkout raken
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  • Checkout personalisation is the missing lever most merchants ignoreYour checkout is not broken, it is wrong for most shoppers
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Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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