checkout friction Archives - Page 5 of 12

Four checkout friction points that cost merchants billions

by Ramon Helwegen | May 25, 2023 | Conversion

Delivery gaps at checkout are bleeding conversion rates dryA £32 billion abandonment figure is hard to ignore. Research from the ‘Battling Basket Abandonment’ study puts a stark number on what many merchants already sense but rarely quantify: the checkout...

Cashierless supermarkets: how far along is frictionless POS checkout?

by Ramon Helwegen | Apr 14, 2023 | POS checkout

Frictionless POS checkout in retail: innovation under pressureCashierless stores have moved from Silicon Valley showcase to genuine operational question for European supermarket chains. Amazon Go showed what full checkout elimination could look like in 2018, and since...

Fast checkout is reshaping how Dutch shoppers pay

by Ramon Helwegen | Mar 23, 2023 | Online checkout

Fast checkout as invisible UX: what Dutch merchants need to understandCheckout is losing its visibility, and that is precisely the point. The clearest signal in Dutch e-commerce right now is that the payment moment is being absorbed into the shopping experience rather...

Frictionless checkout starts with identity, not speed

by Ramon Helwegen | Mar 13, 2023 | POS checkout

Frictionless checkout starts with identity, not speedThe race to instant checkout is not fundamentally a technology race. It is an identity race. That is the most useful takeaway from this discussion with Discover Global Network, and it applies just as directly to...

One-click checkout drives 28.5% more spending, Cornell research finds

by Ramon Helwegen | Feb 28, 2023 | Conversion

Frictionless checkout is not just convenient, it is a revenue multiplierA new peer-reviewed study from Cornell University puts hard numbers on something checkout practitioners have long suspected: removing payment friction does not merely preserve sales, it actively...