checkout friction Archives - Page 4 of 12

Why checkout experience is the conversion lever retailers underestimate

by Ramon Helwegen | Aug 28, 2023 | Conversion

Checkout optimisation is no longer optional for growing retailersConversion uplift figures tend to get thrown around loosely in e-commerce, but research tied to real transaction data carries more weight. A study run in partnership between Shopify and BCG puts hard...

Why slow checkout load times are silently killing your conversion

by Ramon Helwegen | Jul 31, 2023 | Conversion

Checkout latency is a conversion leak most merchants ignorePage speed at checkout is not a technical nicety. It is a direct revenue lever, and the numbers are unambiguous. A one-second delay can suppress conversions by around 7%. Amazon’s internal data suggests...

Your checkout is not broken, it is wrong for most shoppers

by Ramon Helwegen | Jul 25, 2023 | Conversion

Checkout personalisation is the missing lever most merchants ignoreA 70% cart abandonment rate is one of ecommerce’s most-cited statistics, and it has spawned an entire industry of quick fixes: one-click buttons, wallet integrations, progress bars, guest...

Checkout as brand experience: what merchants keep getting wrong

by Ramon Helwegen | Jul 5, 2023 | Client experience

Checkout as brand experience: why the payment moment shapes long-term loyaltyMost merchants invest heavily in the top of the funnel: brand visuals, product photography, social advertising. Yet the single moment that determines whether revenue is realised or lost gets...

Cart abandonment in Dutch webshops: what the data actually shows

by Ramon Helwegen | Jun 26, 2023 | Conversion

Cart abandonment benchmarks for Dutch merchants are better than global figures suggestGlobal cart abandonment statistics get cited endlessly in e-commerce circles, with figures hovering around 88%. For Dutch and Belgian merchants, those numbers can feel abstract and...