07/11/2026

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De EAA geldt: wat je checkout nu moet oplossen

De EAA geldt: wat je checkout nu moet oplossen

by Ramon Helwegen | Jul 10, 2026 | Online checkout

Een checkout die alleen met een muis werkt, voldoet sinds juni 2025 niet meer aan de wet Sinds 28 juni 2025 moet een webshop die aan consumenten verkoopt bruikbaar zijn voor mensen met een beperking. De verplichting komt uit Richtlijn (EU) 2019/882, de European...
Measure your checkout as a growth loop, not a failure report

Measure your checkout as a growth loop, not a failure report

by Ramon Helwegen | May 26, 2026 | Conversion

Checkout earns its keep on the second order, not only the first Most checkout reporting is a record of losses: abandoned baskets, failed payments, the step where shoppers drop out. A PYMNTS Intelligence tracker produced with PayPal and published in May 2026 argues...
Fraud checks belong on account changes, not on every payment

Fraud checks belong on account changes, not on every payment

by Ramon Helwegen | May 11, 2026 | Online checkout

Fraud friction belongs on the moments an account changes hands, not on every payment A fraud report can improve while the checkout gets worse for the people who actually want to buy. Sift’s figures from its global network show the payment fraud attack rate...
A lost cart costs one order, a lost customer costs the next ones

A lost cart costs one order, a lost customer costs the next ones

by Ramon Helwegen | Jun 2, 2025 | Conversion

A lost cart costs one order, a lost customer costs every order after it Checkout teams measure abandonment per session: a shopper fills a cart, does not pay, and the dashboard counts one lost order. A shopper survey by SCAYLE, the commerce platform, asks a different...
Checkout abandonment costs Dutch merchants more than one sale

Checkout abandonment costs Dutch merchants more than one sale

by Ramon Helwegen | Mar 25, 2025 | Conversion

Build the payment step for the shopper who has saved nothing Most checkouts are tuned for the customer the team knows best: logged in, address on file, card stored, one tap to pay. The shopper who decides whether a webshop grows is someone else. They arrive for the...
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  • When the bank's screen disappears, the shopper has to recognise what replaces itWhen the bank’s screen disappears, the shopper still has to recognise who is asking
    By Ramon Helwegen
    In Online checkout
  • A checkout button you do not own can leave your site in ten days, so build the payment step to work without itWhy Fast’s one-click checkout collapse still matters for merchants
    By Ramon Helwegen
    In Online checkout
  • Je klant houdt jou aan de belofte in je checkout, ook als de vervoerder hem breektWinkelmandje verlaten: Nederlandse shoppers houden je aan de belofte in je checkout
    By Ramon Helwegen
    In Conversion
  • The layout of your payment selector rarely loses the order, the button underneath it often doesThe button under your payment selector matters more than its layout
    By Ramon Helwegen
    In Online checkout
  • Checkout earns its keep on the second order, not only the firstMeasure your checkout as a growth loop, not a failure report
    By Ramon Helwegen
    In Conversion

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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