Cart recovery in 2026: fixing the sequences that cost you sales
A recovery email cannot repair what the checkout broke, so start with the step the shopper left on Roughly seven in ten online carts never become an order. Baymard Institute puts the documented average at 70.22%, calculated across 50 studies. A common answer to that...
Peak sales expose the checkout problems you carry all year
Peak traffic does not create checkout problems, it multiplies the ones already there Baymard Institute’s list of ten UX practices for Cyber Monday, written by research lead Edward Scott and last updated in September 2025, reads like a sales-season checklist....
Mobile UX on most webshops is still mediocre, Baymard finds
A mobile shop that keeps pace with its competitors is still a mediocre shop Baymard Institute has benchmarked the full mobile experience of 138 of the largest US and European ecommerce sites, and not one of them earns an overall rating of good. Almost every site ends...
Baymard’s 14 years of checkout usability research unpacked
Most checkout losses are decisions the webshop made, not shoppers changing their minds Roughly seven in ten online carts never become an order. Baymard Institute puts the documented average at 70.22%, calculated across 50 studies, and has tracked the rate for fourteen...Other articles
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