checkout friction Archives - Page 12 of 13

Why local payment methods make or break cross-border conversion

by Ramon Helwegen | Nov 24, 2021 | Conversion

Why local payment methods make or break cross-border conversionCross-border ecommerce is not simply a logistics challenge. It is fundamentally a checkout challenge. Merchants who crack international markets do so not by offering the cheapest shipping or the widest...

Why one-click UX is the real engine behind BNPL adoption in Europe

by Ramon Helwegen | Nov 23, 2021 | Payment provider

One-click checkout as the entry point for BNPL growth in EuropeThe Zip acquisition of Twisto is corporate news, but buried inside it is a more useful signal for online merchants: the single biggest driver of BNPL adoption in Central and Eastern Europe has been a...

Why false declines and shipping friction are killing your checkout conversion

by Ramon Helwegen | Nov 16, 2021 | Conversion

False declines and shipping friction: the two checkout killers merchants underestimateCart abandonment is one of the most studied problems in ecommerce, yet many merchants are still tackling only the visible part of the problem. Shipping cost is the obvious culprit:...

What cart abandonment data really tells you about checkout friction

by Ramon Helwegen | Nov 15, 2021 | Conversion

Shipping surprises and price doubt are killing your checkout before it startsCart abandonment is rarely a checkout problem. It is almost always an information problem that reaches its crisis point at checkout. PYMNTS research covering over 2,100 U.S. consumers found...

What shoppers actually want at checkout to stay loyal

by Ramon Helwegen | Nov 15, 2021 | Conversion

What shoppers actually want at checkout to stay loyalData from a large-scale simulation of 510 merchants and a survey of over 2,000 US consumers puts hard numbers behind what checkout optimisers have long suspected: convenience features and payment method choice are...