Why clunky checkout flows still haunt online merchants
Checkout friction is not a new problem, but it keeps costing merchants real moneyCart abandonment rates consistently hover around 70 percent across e-commerce sectors, and the root causes are rarely mysterious. Slow forms, forced account creation, session timeouts,...
Delegated authentication: fix the friction before it kills the cart
Delegated authentication as the answer to SCA-driven checkout drop-offStrong customer authentication was introduced to reduce fraud, but for many merchants it has simply moved the problem. Instead of losing customers to fraudulent chargebacks, they are losing them at...
Why abandoned carts need a UX fix, not more retargeting emails
Solving cart abandonment at the browser level, not the inboxCart abandonment rates consistently hover around 70 percent across ecommerce. The standard merchant response has been to throw retargeting emails and display ads at the problem and hope some shoppers come...
Why local payment methods make or break cross-border checkout
Why local payment methods make or break cross-border checkoutOnce growth moves beyond the home market, the checkout page is where cross-border ambition either converts or collapses. Offering only card payments to a Brazilian, South Korean or even a German shopper is...Other articles
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