Checkout as brand experience: what merchants keep getting wrong
Checkout as brand experience: why the payment moment shapes long-term loyaltyMost merchants invest heavily in the top of the funnel: brand visuals, product photography, social advertising. Yet the single moment that determines whether revenue is realised or lost gets...
Four checkout friction points that cost merchants billions
Delivery gaps at checkout are bleeding conversion rates dryA £32 billion abandonment figure is hard to ignore. Research from the ‘Battling Basket Abandonment’ study puts a stark number on what many merchants already sense but rarely quantify: the checkout...
Cashierless supermarkets: how far along is frictionless POS checkout?
Frictionless POS checkout in retail: innovation under pressureCashierless stores have moved from Silicon Valley showcase to genuine operational question for European supermarket chains. Amazon Go showed what full checkout elimination could look like in 2018, and since...
Fast checkout is reshaping how Dutch shoppers pay
Fast checkout as invisible UX: what Dutch merchants need to understandCheckout is losing its visibility, and that is precisely the point. The clearest signal in Dutch e-commerce right now is that the payment moment is being absorbed into the shopping experience rather...Other articles
Baymard’s 14 years of checkout usability research unpackedIn Online checkout
Cart abandonment in Dutch webshops: what the data actually showsIn Conversion- Half of shoppers say checkout is where retailers fail them mostIn Conversion
When the checkout disappears: the case for embedded paymentsIn Technology- Why frictionless checkout demands a rethink of payment infrastructureIn Online checkout