10/11/2026

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Show instalment options before the payment step, not on it

Show instalment options before the payment step, not on it

by Ramon Helwegen | Apr 29, 2024 | Online checkout

Instalment options shown only on the payment step come too late to change the purchase Most webshops that let shoppers spread a payment show that option in one place: the list of payment methods at the end of the checkout. By then the product, the size and the basket...
Holiday checkout: a mistyped card number should not cost the order

Holiday checkout: a mistyped card number should not cost the order

by Ramon Helwegen | Nov 10, 2023 | Online checkout

A mistyped card number costs more orders than the typing itself, and a holiday peak raises that cost In November 2023, a few weeks before the holiday season, Retail Customer Experience published a piece by Matt Miller, vice president of product at Paze, a digital...
The checkout gap: retailers change their payments, shoppers judge what they see

The checkout gap: retailers change their payments, shoppers judge what they see

by Ramon Helwegen | Jul 5, 2023 | Client experience

A year of payment upgrades means little to a shopper who meets the same checkout In 2023 the payments company Primer surveyed 2,000 consumers and 300 retail businesses in Singapore and published the results under the title Mind the Gap. The retailer half of the survey...
The delivery step decides more orders than retailers think

The delivery step decides more orders than retailers think

by Ramon Helwegen | May 25, 2023 | Conversion

Delivery choice is the last product decision in the checkout, and most retailers present it as an afterthought A shopper who reaches the delivery step has chosen the product, but not yet how and when it will arrive. Research by GFS and Retail Economics, reported by...
Winkelen zonder kassa: het betaalmoment verdwijnt niet, het verhuist

Winkelen zonder kassa: het betaalmoment verdwijnt niet, het verhuist

by Ramon Helwegen | Apr 14, 2023 | Technology

Een winkel zonder kassa schrapt de kassa, niet het moment waarop je klant wil zien wat hij betaalt In april 2023 vroeg Twinkle zich af of de supermarkt van de toekomst kassaloos is. Het artikel zette de proeven in Nederland en België op een rij: Albert Heijn met Tap...
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  • Automatisch vertalen levert een begrijpelijke checkout op, geen vertrouwdeAutomatisch vertalen wint geen vertrouwen in je checkout
    By Ramon Helwegen
    In Conversion
  • Een nieuwe webshop is pas geslaagd als je klant in de betaalstap niets merktDe headless herbouw van Kruidvat en wat die vraagt van je checkout
    By Ramon Helwegen
    In Conversion
  • Every confirmation step added to a payment needs a way through for the shoppers who struggle with itPayment confirmation is where checkout friction stops some shoppers altogether
    By Ramon Helwegen
    In Online checkout
  • Merging checkout screens rarely shortens a checkout, because the shopper still has to face every fieldMeasure your checkout in fields, not screens
    By Ramon Helwegen
    In Online checkout
  • iDEAL doet 71 procent van de online aankopen, en dat is precies waarom de andere 29 procent je aandacht vraagtWelke betaalmethoden moet je webshop aanbieden
    By Ramon Helwegen
    In Payment provider

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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