Frictionless checkout starts with identity, not speed
A fast payment step reuses an identity the shopper has already proved instead of asking for a new one On 9 March 2023 PYMNTS published an interview with Emily Foshee, then vice president of core products at Discover Global Network, on instant and unattended checkout...
Guest checkout visibility: most sites bury the option shoppers look for
The account step is a one-second decision, and the guest route has to win it Between the cart and the address form most shops put a screen that asks the shopper who they are. Sign in, create an account, or continue without one. The shop sees a menu of options. The...
Find the checkout step that loses the order before you fix cart abandonment
Before you fix cart abandonment, find the step where the order stops Lists of reasons for cart abandonment look much the same wherever you find them. A Wix blog post on abandoned cart recovery, published in May 2026, has the usual set. At the top are shipping, taxes...





