checkout flow Archives - Page 4 of 7

Fast checkout is reshaping how Dutch shoppers pay

by Ramon Helwegen | Mar 23, 2023 | Online checkout

Fast checkout as invisible UX: what Dutch merchants need to understandCheckout is losing its visibility, and that is precisely the point. The clearest signal in Dutch e-commerce right now is that the payment moment is being absorbed into the shopping experience rather...

Frictionless checkout starts with identity, not speed

by Ramon Helwegen | Mar 13, 2023 | Online checkout

Frictionless checkout starts with identity, not speedThe race to instant checkout is not fundamentally a technology race. It is an identity race. That is the most useful takeaway from this discussion with Discover Global Network, and it applies just as directly to...

Guest checkout visibility: nearly half of sites are hiding it in plain sight

by Ramon Helwegen | Jan 17, 2023 | Online checkout

Guest checkout prominence is a conversion lever most merchants are mishandlingBaymard Institute’s latest benchmark finding should concern any merchant running a checkout with an account-creation step: 47% of sites that offer guest checkout fail to make it...

Why shoppers abandon carts and what checkout changes actually fix it

by Ramon Helwegen | Oct 20, 2022 | Conversion

Checkout friction is losing you two-thirds of your filled cartsThe statistic is brutal but well-established: roughly two in three online shopping carts are abandoned before purchase. Heading into peak season, that number deserves serious attention. The causes are not...

Why frictionless checkout demands a rethink of payment infrastructure

by Ramon Helwegen | Jun 29, 2022 | Online checkout

Frictionless checkout is no longer a feature request, it is a baseline expectationConsumer patience with clunky checkout flows is running out. The data is clear: younger shoppers, particularly Gen Z and millennials, are leading adoption of digital wallets, BNPL, and...