10/11/2026

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Snel bestellen met iDEAL is een route voor je vaste klant

Snel bestellen met iDEAL is een route voor je vaste klant

by Ramon Helwegen | Mar 23, 2023 | Online checkout

Snel bestellen met iDEAL is een route voor je vaste klant, niet de nieuwe standaard van je checkout Op 15 april 2024 kreeg iDEAL een functie die het afrekenen flink kan inkorten. Een shopper maakt bij de eigen bank een iDEAL-profiel aan, en met iDEAL Snel bestellen...
Frictionless checkout starts with identity, not speed

Frictionless checkout starts with identity, not speed

by Ramon Helwegen | Mar 13, 2023 | Online checkout

A fast payment step reuses an identity the shopper has already proved instead of asking for a new one On 9 March 2023 PYMNTS published an interview with Emily Foshee, then vice president of core products at Discover Global Network, on instant and unattended checkout...
Guest checkout visibility: most sites bury the option shoppers look for

Guest checkout visibility: most sites bury the option shoppers look for

by Ramon Helwegen | Jan 17, 2023 | Online checkout

The account step is a one-second decision, and the guest route has to win it Between the cart and the address form most shops put a screen that asks the shopper who they are. Sign in, create an account, or continue without one. The shop sees a menu of options. The...
Find the checkout step that loses the order before you fix cart abandonment

Find the checkout step that loses the order before you fix cart abandonment

by Ramon Helwegen | Oct 20, 2022 | Conversion

Before you fix cart abandonment, find the step where the order stops Lists of reasons for cart abandonment look much the same wherever you find them. A Wix blog post on abandoned cart recovery, published in May 2026, has the usual set. At the top are shipping, taxes...
Afrekenen in TikTok Shop: wat je klant in de app ziet en wat daarna bij jou terechtkomt

Afrekenen in TikTok Shop: wat je klant in de app ziet en wat daarna bij jou terechtkomt

by Ramon Helwegen | Jun 29, 2022 | Online checkout

Met TikTok Shop rekent je klant af in de app, maar de vragen na de betaling komen bij jou terecht In mei 2022 publiceerde Coresight Research een samenvatting van zijn jaarlijkse onderzoek onder Amerikaanse consumenten naar winkelen via sociale media. Bijna twee derde...
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  • Your cart is a shortlist the shopper means to come back to, so it has to be there when they returnYour cart is a shortlist, so keep it for the shopper’s return
    By Ramon Helwegen
    In Conversion
  • An invisible payment only works when the shopper has already agreed to the chargeAn invisible checkout only works when the shopper agreed to the charge
    By Ramon Helwegen
    In Technology
  • Een winkel zonder kassa schrapt de kassa, niet het moment waarop je klant wil zien wat hij betaaltWinkelen zonder kassa: het betaalmoment verdwijnt niet, het verhuist
    By Ramon Helwegen
    In Technology
  • A fast payment step reuses an identity the shopper has already proved instead of asking for a new oneFrictionless checkout starts with identity, not speed
    By Ramon Helwegen
    In Online checkout
  • Checkout speed is decided after the page has loaded, in the time between a tap and the answer on screenCheckout speed is measured after the page loads, not before
    By Ramon Helwegen
    In Conversion

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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