Ramon Helwegen, Author at betaaloptimaal.nl

Your checkout is not broken, it is wrong for most shoppers

by Ramon Helwegen | Jul 25, 2023 | Conversion

Checkout personalisation is the missing lever most merchants ignoreA 70% cart abandonment rate is one of ecommerce’s most-cited statistics, and it has spawned an entire industry of quick fixes: one-click buttons, wallet integrations, progress bars, guest...

Checkout as brand experience: what merchants keep getting wrong

by Ramon Helwegen | Jul 5, 2023 | Client experience

Checkout as brand experience: why the payment moment shapes long-term loyaltyMost merchants invest heavily in the top of the funnel: brand visuals, product photography, social advertising. Yet the single moment that determines whether revenue is realised or lost gets...

Cart abandonment in Dutch webshops: what the data actually shows

by Ramon Helwegen | Jun 26, 2023 | Conversion

Cart abandonment benchmarks for Dutch merchants are better than global figures suggestGlobal cart abandonment statistics get cited endlessly in e-commerce circles, with figures hovering around 88%. Those numbers feel abstract and discouraging from a Dutch or Belgian...

Four checkout friction points that cost merchants billions

by Ramon Helwegen | May 25, 2023 | Conversion

Delivery gaps at checkout are bleeding conversion rates dryA £32 billion abandonment figure is hard to ignore. Research from the ‘Battling Basket Abandonment’ study puts a stark number on what many merchants already sense but rarely quantify: the checkout...

Cashierless supermarkets: how far along is frictionless POS checkout?

by Ramon Helwegen | Apr 14, 2023 | Technology

Frictionless POS checkout in retail: innovation under pressureCashierless stores have moved from Silicon Valley showcase to genuine operational question for European supermarket chains. Amazon Go showed what full checkout elimination could look like in 2018, and since...