Guest checkout is how many loyal customers prefer to buy
Guest checkout is a preference your regular customers share, so build it as the main route Guest checkout is usually treated as the route for strangers: the first-time visitor, the gift buyer, the shopper who will never return. Survey data from Capterra points...
An invisible checkout only works when the shopper agreed to the charge
An invisible payment only works when the shopper has already agreed to the charge Payments Dive published a primer on embedded payments on 13 August 2024, and it starts from a familiar example. Uber stores a rider’s card once, when the account is created, and...
Recognising a shopper early only helps where it saves them a question
Recognising a shopper early pays off only when it removes a question they would otherwise have to answer The idea that check-in will replace checkout is not new. The vice president of Amazon Payments put it to a Shoptalk panel in May 2016, pointing to Uber, where the...
Paying how they want: what Adyen’s retail research means for your payment step
Shoppers leave when the payment step does not match how they pay, not only when a logo is missing The headline figure in Adyen’s Retail Report 2024 is that 55% of consumers will abandon a purchase if they cannot pay how they want. The research behind it is...Other articles
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