25/06/2026

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Checkout as brand experience: what merchants keep getting wrong

Checkout as brand experience: what merchants keep getting wrong

by Ramon Helwegen | Jul 5, 2023 | Client experience

Checkout as brand experience: why the payment moment shapes long-term loyaltyMost merchants invest heavily in the top of the funnel: brand visuals, product photography, social advertising. Yet the single moment that determines whether revenue is realised or lost gets...
Cart abandonment in Dutch webshops: what the data actually shows

Cart abandonment in Dutch webshops: what the data actually shows

by Ramon Helwegen | Jun 26, 2023 | Conversion

Cart abandonment benchmarks for Dutch merchants are better than global figures suggestGlobal cart abandonment statistics get cited endlessly in e-commerce circles, with figures hovering around 88%. For Dutch and Belgian merchants, those numbers can feel abstract and...
Four checkout friction points that cost merchants billions

Four checkout friction points that cost merchants billions

by Ramon Helwegen | May 25, 2023 | Conversion

Delivery gaps at checkout are bleeding conversion rates dryA £32 billion abandonment figure is hard to ignore. Research from the ‘Battling Basket Abandonment’ study puts a stark number on what many merchants already sense but rarely quantify: the checkout...
Cashierless supermarkets: how far along is frictionless POS checkout?

Cashierless supermarkets: how far along is frictionless POS checkout?

by Ramon Helwegen | Apr 14, 2023 | POS checkout

Frictionless POS checkout in retail: innovation under pressureCashierless stores have moved from Silicon Valley showcase to genuine operational question for European supermarket chains. Amazon Go showed what full checkout elimination could look like in 2018, and since...
Fast checkout is reshaping how Dutch shoppers pay

Fast checkout is reshaping how Dutch shoppers pay

by Ramon Helwegen | Mar 23, 2023 | Online checkout

Fast checkout as invisible UX: what Dutch merchants need to understandCheckout is losing its visibility, and that is precisely the point. The clearest signal in Dutch e-commerce right now is that the payment moment is being absorbed into the shopping experience rather...
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  • Online shopper reviewing multiple abandoned shopping carts across ecommerce sites on a laptop browserWhy abandoned carts need a UX fix, not more retargeting emails
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  • Confirmation page on a mobile checkout screen with an account creation prompt after purchase completionStop asking for account creation before the confirmation page
    By Ramon Helwegen
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  • Mobile shopper completing a frictionless one-click checkout during the holiday seasonFrictionless checkout: why the holidays expose every weak spot in your flow
    By Ramon Helwegen
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  • Online shopper waiting for a slow checkout page to load on a laptop, illustrating checkout latency impactWhy slow checkout load times are silently killing your conversion
    By Ramon Helwegen
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  • Online merchant reviewing checkout flow on laptop, focusing on payment UX and brand trust signalsCheckout as brand experience: what merchants keep getting wrong
    By Ramon Helwegen
    In Client experience

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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