10 Cyber Monday UX lessons every merchant should apply year-round
Baymard’s Cyber Monday research reveals UX gaps that cost merchants sales every dayBaymard Institute has published a set of ten research-backed UX best practices aimed at peak sales periods like Cyber Monday, drawn from large-scale usability testing and...
Mobile UX on most webshops is still mediocre, Baymard finds
Mobile checkout and UX mediocrity is the industry norm, not the exceptionBaymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good”...
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversionWhen one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built...
Why guest checkout friction kills your holiday conversion
Guest checkout is your highest-risk conversion moment, not an afterthoughtCart abandonment rates above 70% are not a mystery. For most merchants, the guest checkout flow is where the damage happens, and the holiday season amplifies every weakness in that flow....Other articles
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