Nearly half of shoppers still drop off after reaching checkout
Checkout abandonment is the conversion leak most merchants are ignoringCart abandonment gets all the attention, but a new benchmark from Bold Commerce reveals the problem does not stop once a shopper clicks through to checkout. Almost half of all shoppers who initiate...
Half of shoppers still abandon after reaching checkout
Checkout abandonment is the conversion leak most merchants ignoreCart abandonment gets all the attention, but the data presented here points to a more uncomfortable truth: nearly half of shoppers who actually reach the checkout never complete their purchase. On...Other articles
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