Why form fields matter more than checkout steps
Why form fields matter more than checkout stepsMost merchants obsess over the number of steps in their checkout flow. Baymard Institute’s latest large-scale usability research suggests that energy is largely misplaced. The average checkout today runs to 5.2...
Why one-click UX is the real engine behind BNPL adoption in Europe
One-click checkout as the entry point for BNPL growth in EuropeThe Zip acquisition of Twisto is corporate news, but buried inside it is a more useful signal for online merchants: the single biggest driver of BNPL adoption in Central and Eastern Europe has been a...
What shoppers actually want at checkout to stay loyal
What shoppers actually want at checkout to stay loyalData from a large-scale simulation of 510 merchants and a survey of over 2,000 US consumers puts hard numbers behind what checkout optimisers have long suspected: convenience features and payment method choice are...
Payment choice at checkout is now a loyalty lever
Payment choice at checkout is now a loyalty leverMerchants who treat payment method selection as a back-office afterthought are handing customers a reason to leave. Research from PYMNTS, based on a simulation across 510 leading merchants and a consumer panel of more...Other articles
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