Measure your checkout in fields, not screens
Merging checkout screens rarely shortens a checkout, because the shopper still has to face every field When a checkout feels slow, the usual reflex is to cut screens: put delivery and payment on one page, switch to a one-page layout, show a progress bar with fewer...
One-click pay later meets the EU credit rules at the first purchase
The new EU credit rules move the pay-later credit check into the first purchase In November 2021, when the Australian BNPL company Zip finalised its acquisition of Twisto for 89 million euros, the Prague-based firm’s founder and chief executive Michal Smida gave...
Shoppers come back to finish an order, so build the checkout for the return visit
A cart left before checkout is often an order postponed, so build the checkout for the shopper who comes back In November 2021 PYMNTS published Consumer Choice at the Checkout, a report produced with Checkout.com on what keeps online shoppers with a merchant. It draws...
Payment choice holds the customers for whom the method decides
Payment choice holds the customers for whom the method decides, so find them first The study PYMNTS published with Checkout.com in October 2021, built on its Checkout Conversion Index, carried the headline that 60% of consumers would move to a different merchant when...Other articles
Your checkout breaks on the phone you never test it onIn Conversion
Welke betaalmethoden moet je webshop aanbiedenIn Payment provider
Paying how they want: what Adyen’s retail research means for your payment stepIn Conversion
Wat de overgang van iDEAL naar Wero betekent voor jouw checkoutIn Online checkout
An invisible checkout only works when the shopper agreed to the chargeIn Technology