A lost cart costs one order, a lost customer costs the next ones
A lost cart costs one order, a lost customer costs every order after it Checkout teams measure abandonment per session: a shopper fills a cart, does not pay, and the dashboard counts one lost order. A shopper survey by SCAYLE, the commerce platform, asks a different...
Checkout abandonment costs Dutch merchants more than one sale
Build the payment step for the shopper who has saved nothing Most checkouts are tuned for the customer the team knows best: logged in, address on file, card stored, one tap to pay. The shopper who decides whether a webshop grows is someone else. They arrive for the...
Paying how they want: what Adyen’s retail research means for your payment step
Shoppers leave when the payment step does not match how they pay, not only when a logo is missing The headline figure in Adyen’s Retail Report 2024 is that 55% of consumers will abandon a purchase if they cannot pay how they want. The research behind it is...
Never ask a shopper for the same details twice
Shoppers rank checkout first, and the fix that matters most is never asking for the same details twice In March 2024 Manhattan Associates published its first Unified Commerce Benchmark for specialty retail in Europe. The research firm Incisiv assessed 50 retailers in...Other articles
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