10/11/2026

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What cart abandonment data really tells you about checkout friction

What cart abandonment data really tells you about checkout friction

by Ramon Helwegen | Nov 15, 2021 | Conversion

Your abandonment rate describes your tracking before it describes your shoppers A checkout abandonment figure looks like a fact about shoppers. Before it is that, it is the outcome of a handful of settings: which step counts as the start, which visitors are measured...
Pay later can raise spending, so build the return as carefully as the purchase

Pay later can raise spending, so build the return as carefully as the purchase

by Ramon Helwegen | Sep 26, 2021 | Conversion

Pay later can raise what shoppers spend, and the return decides whether that spending stays an order The case for putting a pay-later option in the checkout is usually made with an uplift percentage. Independent evidence is thinner, and what there is points to a...
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Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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