23/09/2026

  • Follow
  • Follow
  • News
  • Categories
    • Payment provider
    • Conversion
    • Client experience
    • Online checkout
    • Technology
  • Article archive
  • About betaaloptimaal
  • Contact
What cart abandonment data really tells you about checkout friction

What cart abandonment data really tells you about checkout friction

by Ramon Helwegen | Nov 15, 2021 | Conversion

Shipping surprises and price doubt are killing your checkout before it startsCart abandonment is rarely a checkout problem. It is almost always an information problem that reaches its crisis point at checkout. PYMNTS research covering over 2,100 U.S. consumers found...
Why BNPL at checkout drives bigger baskets and better conversion

Why BNPL at checkout drives bigger baskets and better conversion

by Ramon Helwegen | Sep 26, 2021 | Conversion

BNPL at checkout is a conversion lever, not just a payment optionThe case for buy now, pay later has never been purely about giving shoppers a way to pay. At its core, BNPL is a checkout conversion tool, and the numbers make that clear. RBC Capital Markets puts the...
Next Entries »

Search for articles

Other articles

  • Embedded installments at checkout: the conversion lever most merchants underestimateWhite-label installment plans: the checkout conversion case merchants are missing
    By Ramon Helwegen
    In Online checkout
  • Mobile checkout and UX mediocrity is the industry norm, not the exceptionMobile UX on most webshops is still mediocre, Baymard finds
    By Ramon Helwegen
    In Conversion
  • Retourneren daalt al drie jaar, en dat verandert wat je in de checkout moet belovenBaymard 2026: drie verschuivingen die je checkout raken
    By Ramon Helwegen
    In Conversion
  • BNPL at checkout is a conversion lever, not just a payment optionWhy BNPL at checkout drives bigger baskets and better conversion
    By Ramon Helwegen
    In Conversion
  • Why your payment selector UI is quietly killing conversionsDesigning a payment selector that does not kill conversion
    By Ramon Helwegen
    In Online checkout

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

  • Follow

© 2026 EcomStream BV Privacy Policy