What cart abandonment data really tells you about checkout friction
Shipping surprises and price doubt are killing your checkout before it startsCart abandonment is rarely a checkout problem. It is almost always an information problem that reaches its crisis point at checkout. PYMNTS research covering over 2,100 U.S. consumers found...
Why BNPL drives bigger baskets and stronger conversion
BNPL at checkout is a conversion tool, not just a payment optionMerchants who treat buy now, pay later purely as a financing product are missing the point. The data in this piece makes the conversion case clearly: RBC Capital Markets estimates BNPL integration lifts...Other articles
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