Delegated authentication: fix the friction before it kills the cart
Delegated authentication as the answer to SCA-driven checkout drop-offStrong customer authentication was introduced to reduce fraud, but for many merchants it has simply moved the problem. Instead of losing customers to fraudulent chargebacks, they are losing them at...
Why local payment methods make or break cross-border conversion
Why local payment methods make or break cross-border conversionCross-border ecommerce is not simply a logistics challenge. It is fundamentally a checkout challenge. Merchants who crack international markets do so not by offering the cheapest shipping or the widest...
Why one-click UX is the real engine behind BNPL adoption in Europe
One-click checkout as the entry point for BNPL growth in EuropeThe Zip acquisition of Twisto is corporate news, but buried inside it is a more useful signal for online merchants: the single biggest driver of BNPL adoption in Central and Eastern Europe has been a...
What cart abandonment data really tells you about checkout friction
Shipping surprises and price doubt are killing your checkout before it startsCart abandonment is rarely a checkout problem. It is almost always an information problem that reaches its crisis point at checkout. PYMNTS research covering over 2,100 U.S. consumers found...Other articles
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