10/11/2026

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The button under your payment selector matters more than its layout

The button under your payment selector matters more than its layout

by Ramon Helwegen | Jan 3, 2022 | Online checkout

The layout of your payment selector rarely loses the order, the button underneath it often does Teams that redesign the payment step tend to spend their time on the selector itself: radio buttons or tabs, logos in a grid or a list, cards first or last. Baymard...
Dutch online buyers report more website trouble than in 2021

Dutch online buyers report more website trouble than in 2021

by Ramon Helwegen | Dec 27, 2021 | Conversion

Clunky websites have not faded, and Dutch online buyers report more of them now than in 2021 A clumsy order flow is easy to file as a teething problem that time and better software will solve. The figures of the past four years do not support that comfort. Each year...
When the bank’s screen disappears, the shopper still has to recognise who is asking

When the bank’s screen disappears, the shopper still has to recognise who is asking

by Ramon Helwegen | Dec 27, 2021 | Online checkout

When the bank’s screen disappears, the shopper has to recognise what replaces it A card payment can stop for a check by the shopper’s bank. EMVCo, which manages the 3-D Secure specification, describes how that works: many payments go through without...
Cross-border shoppers judge you after the payment: returns, refunds and the withdrawal button

Cross-border shoppers judge you after the payment: returns, refunds and the withdrawal button

by Ramon Helwegen | Nov 24, 2021 | Conversion

A shopper abroad gives you one order to prove yourself, and most of that order happens after the payment In November 2021 PYMNTS interviewed Na’Imah Muhammad, owner of Brazilian Bundle Me, an online seller of wigs and hair extensions, for its Cross-Border Retail...
One-click pay later meets the EU credit rules at the first purchase

One-click pay later meets the EU credit rules at the first purchase

by Ramon Helwegen | Nov 23, 2021 | Payment provider

The new EU credit rules move the pay-later credit check into the first purchase In November 2021, when the Australian BNPL company Zip finalised its acquisition of Twisto for 89 million euros, the Prague-based firm’s founder and chief executive Michal Smida gave...
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  • Peak traffic does not create checkout problems, it multiplies the ones already therePeak sales expose the checkout problems you carry all year
    By Ramon Helwegen
    In Conversion
  • The new EU credit rules move the pay-later credit check into the first purchaseOne-click pay later meets the EU credit rules at the first purchase
    By Ramon Helwegen
    In Payment provider
  • Een nieuwe webshop is pas geslaagd als je klant in de betaalstap niets merktDe headless herbouw van Kruidvat en wat die vraagt van je checkout
    By Ramon Helwegen
    In Conversion
  • EU rules already decide part of your checkout for shoppers from other member statesForeign EU shoppers: what the rules already decide in your checkout
    By Ramon Helwegen
    In Online checkout
  • Instalment options shown only on the payment step come too late to change the purchaseShow instalment options before the payment step, not on it
    By Ramon Helwegen
    In Online checkout

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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