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Guest checkout visibility: nearly half of sites are hiding it in plain sightBy Ramon HelwegenIn Online checkout
Why form fields matter more than checkout stepsBy Ramon HelwegenIn Online checkout
Kruidvat’s headless rebuild keeps conversion at the coreBy Ramon HelwegenIn Conversion
Why false declines and shipping friction are killing your checkout conversionBy Ramon HelwegenIn Conversion
Delegated authentication: fix the friction before it kills the cartBy Ramon HelwegenIn Online checkout

Websites optimaliseren voor mens én AI-agent tegelijk
by Ramon Helwegen | Jul 24, 2026
Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doen Er is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents over je pagina’s….

Mobile UX on most webshops is still mediocre, Baymard finds
by Ramon Helwegen | Jul 17, 2026
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good”…

Baymard’s 14 years of checkout usability research unpacked
by Ramon Helwegen | Jul 15, 2026
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it…

The EAA is enforceable: what your checkout must fix now
by Ramon Helwegen | Jul 10, 2026
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
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When frictionless checkout becomes a fraudster’s fastest routeBy Ramon HelwegenIn Online checkout
Why local payment methods make or break cross-border checkoutBy Ramon HelwegenIn Online checkout
Stop asking for account creation before the confirmation pageBy Ramon HelwegenIn Online checkout
Frictionless checkout: why the holidays expose every weak spot in your flowBy Ramon HelwegenIn Online checkout
SCA friction is costing merchants revenue: own your dataBy Ramon HelwegenIn Conversion
