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Visa Maps a Path to Agentic Commerce That Feels Familiar

Visa Maps a Path to Agentic Commerce That Feels Familiar

A digital assistant can already do a lot of the work that once belonged to people. It can search for products, compare suppliers, book travel and draft invoices in seconds. But the moment that assistant is allowed to complete a purchase, something fundamental...

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AI Agents Shift Power From Marketing to Metadata

AI Agents Shift Power From Marketing to Metadata

Merchants have spent much of the eCommerce era obsessed over understanding a single buyer: the human at the other end of a screen, swayed by brand storytelling, emotional triggers, intuitive design, and social proof. But a second customer class has quickly and...

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