23/09/2026

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Missing checkout features are costing merchants customers

Missing checkout features are costing merchants customers

by Ramon Helwegen | Oct 20, 2021 | Conversion

Checkout feature gaps are a direct conversion threat, not an edge caseNew research from PYMNTS puts a hard number on a problem most merchants already sense but rarely quantify: 60% of consumers will switch to a competing merchant if they cannot pay with their...
Payment choice at checkout is now a loyalty lever

Payment choice at checkout is now a loyalty lever

by Ramon Helwegen | Oct 12, 2021 | Client experience

Payment choice at checkout is now a loyalty leverMerchants who treat payment method selection as a back-office afterthought are handing customers a reason to leave. Research from PYMNTS, based on a simulation across 510 leading merchants and a consumer panel of more...
Why BNPL at checkout drives bigger baskets and better conversion

Why BNPL at checkout drives bigger baskets and better conversion

by Ramon Helwegen | Sep 26, 2021 | Conversion

BNPL at checkout is a conversion lever, not just a payment optionThe case for buy now, pay later has never been purely about giving shoppers a way to pay. At its core, BNPL is a checkout conversion tool, and the numbers make that clear. RBC Capital Markets puts the...
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  • Frictionless checkout is hard to build and even harder to scaleWhy Fast’s one-click checkout collapse still matters for merchants
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  • Why local payment methods make or break cross-border checkoutWhy local payment methods make or break cross-border checkout
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  • One-click checkout as the entry point for BNPL growth in EuropeWhy one-click UX is the real engine behind BNPL adoption in Europe
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  • Friction at checkout is a conversion killer merchants can no longer afford to ignoreWhy 1 in 4 shoppers abandon at checkout and how to fix it
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  • Delivery gaps at checkout are bleeding conversion rates dryFour checkout friction points that cost merchants billions
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Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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