Why false declines and shipping friction are killing your checkout conversion
False declines and shipping friction: the two checkout killers merchants underestimateCart abandonment is one of the most studied problems in ecommerce, yet many merchants are still tackling only the visible part of the problem. Shipping cost is the obvious culprit:...
What cart abandonment data really tells you about checkout friction
Shipping surprises and price doubt are killing your checkout before it startsCart abandonment is rarely a checkout problem. It is almost always an information problem that reaches its crisis point at checkout. PYMNTS research covering over 2,100 U.S. consumers found...
What shoppers actually want at checkout to stay loyal
What shoppers actually want at checkout to stay loyalData from a large-scale simulation of 510 merchants and a survey of over 2,000 US consumers puts hard numbers behind what checkout optimisers have long suspected: convenience features and payment method choice are...
Checkout friction is rising, and merchants are not keeping up
Rising checkout friction is a warning sign merchants cannot afford to ignoreA large-scale benchmarking study of over 500 U.S. merchants reveals something uncomfortable: checkout friction has increased, not decreased, over the course of 2021. The PYMNTS Checkout...Other articles
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