25/06/2026

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Payment choice at checkout is now a loyalty lever

Payment choice at checkout is now a loyalty lever

by Ramon Helwegen | Oct 12, 2021 | Client experience

Payment choice at checkout is now a loyalty leverMerchants who treat payment method selection as a back-office afterthought are handing customers a reason to leave. Research from PYMNTS, based on a simulation across 510 leading merchants and a consumer panel of more...
Why BNPL drives bigger baskets and stronger conversion

Why BNPL drives bigger baskets and stronger conversion

by Ramon Helwegen | Sep 26, 2021 | Conversion

BNPL at checkout is a conversion tool, not just a payment optionMerchants who treat buy now, pay later purely as a financing product are missing the point. The data in this piece makes the conversion case clearly: RBC Capital Markets estimates BNPL integration lifts...

Why BNPL at checkout drives bigger baskets and better conversion

by Ramon Helwegen | Sep 26, 2021 | Payment provider

BNPL at checkout is a conversion lever, not just a payment optionThe case for buy now, pay later has never been purely about giving shoppers a way to pay. At its core, BNPL is a checkout conversion tool, and the numbers make that clear. RBC Capital Markets puts the...
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Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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